Education marketing is a sort of marketing that promotes and assists institutions and people in utilizing important educational content.
Courses and how-to videos, research articles and books, and software programs for desktop computers and mobile devices are all examples of educational material. Educational information may spread like wildfire with the correct education marketing plan, igniting interested minds from all over the world.
In the aftermath of a pandemic, our educational landscape has been transformed in 2023. These changes will affect many people for a long time. Some people prefer distant learning programs, and many instructors continue to employ apps to complement in-class learning as well. Education marketing will continue to grow in order to suit the needs of students, instructors, and families searching for digital learning solutions.
In this post, we describe the top education marketing techniques that professionals in the education industry should be aware of in 2023, as well as provide numerous particular examples to think about while organizing marketing efforts this year.
- Digital Advertising
Digital advertising may be a particularly efficient means of selling educational services, which is why global digital advertising spending is expected to exceed $700 billion 2 years from now.
The most significant benefit of digital advertising over conventional advertising is accurate targeting based on demographics, intent, interaction habits, and other factors. A higher education marketing firm, for example, can target just graduate students who live in a specific location and have previously expressed an interest in a specific product or service. This type of targeting may have a huge impact on the click-through rate of advertising campaigns, as well as all other relevant metrics.
- Connect with your audience through your social media platform.
There are presently over 4.59 billion social media users globally, representing roughly 40 percent of the population.
Social media platforms have grown in every manner imaginable since their inception, and they now provide a plethora of diverse ways in which they may be employed in higher education marketing. Whatever social media platform you choose to target, your objective should always be the same: to develop meaningful connections with your target audience through compelling content.
To reflect your target audience, establish a social media marketing (SMM) persona. Age, gender, education, ambitions, problems, and key values should all be included in the marketing persona. Always keep your social media identity in mind while determining what material to generate, but don’t be hesitant to experiment.
- Create a Mobile-Friendly Website
It has been a long time since the number of mobile internet users surpassed the number of individuals who use desktop computers and laptops to access the internet. The number of smartphone users globally is expected to reach a staggering 7.7 billion by 2027, which implies that no education marketer is going to be able to lack a smartphone-friendly website with an optimal landing page.
In order to be considered mobile-friendly, a website has to appear and function great on mobile devices. This means that all links and navigation elements must be easily clickable, the site must be responsive, and page loading times should not exceed a minute (this is what nearly half of the online population expects a website to load).
- Post engaging content
It’s simple to see why an increasing percentage of marketers claim that video content provides a good return on investment. According to HubSpot, 78 percent of consumers watch internet videos weekly, and 55 percent watch online videos daily. That’s a lot of potential viewers who can be targeted by generating interesting video content and posting it online.
Since educational material has become one of the most common types of video content, educational marketing professionals do not need to search far for content ideas. They may simply turn current items or services into funny films and broadcast them on popular video-sharing sites like YouTube.
Demo videos, brand or event videos, expert interviews, instructive or how-to tutorials, explainer videos, animation content, case study and customer testimonial videos, live videos, virtual reality movies, and other types of video content are all possible.
You should let your audience tell you which video content to create, which is only possible if you monitor key metrics such as watch time and average view duration.
- Hire a marketing agency
Whether you are promoting a business or educational software, it is important to entrust your efforts to individuals who are professionals in their sector. Synleads, a firm that specializes in educational services marketing, will assist you in making your efforts a success.
A full-service marketing agency’s educational marketing services will include everything from website and app design to assisting with the establishment of a content marketing strategy for education apps. Using educational marketing services like Synleads can save your organization time and labor that can be used to become instructors and generate instructional material.