For us to be able to manage clients large search campaigns across several search engines, we make use of Google’s double click search, also known as Search Ads 360 for Advertisers, with this tool, we are able to manage campaigns effectively. The use of search ads 360 also makes measurement easier. One is able streamline workflow with search 360 and have a powerful reporting system. It is integrated with the Google marketing platform which makes it possible for buyers and also track campaigns, within a single platform, allowing for cross channel buying reporting and attribution.