Local SEO refers to the process of optimising your pages to promote local search. Targeting an audience that is located in the same geographical area as your business is and having to optimise for that area is called “local SEO.”
The major building blocks of a successful local search strategy comprise claiming and enhancing your Google My Business listing, optimise for voice search, reviews, honing in relevant local keywords, create contents created based on local news, optimising for mobiles, use of location pages, optimise online directories and citations and more.