Using a particular Facebook ad format greatly depends on your marketing goal.
Image Ad Format
Facebook images ads are highly recommended.
Video
Facebook video ad format can help you show off your product, tell your brand story, capture attention quickly and send a clear message, helping people buy your product or visit your website.
Carousel
Facebook Carousel ads can showcase up to 10 images or videos in a single ad, each having its own link. Carousel ads can help raise your click-through rate, Showcase multiple features of a single product, and more.
Facebook Instant Experience
Instant Experience is an ad format that opens after someone clicks your ad on a mobile device. It helps to visually highlight your brand or products and services.
Facebook Instant Experience can:
Use Instant Experience to:
- Grab attention
- Tell a story about your brand or services.
- Embed Facebook and third-party pixels.
Facebook Collection Ad
Facebook Collection Ad format features multiple products and opens as an Instant Experience. It helps your customers discover, browse, and can purchase products from their phones.