SEO CONTENT WRITING
Do you know that SEO starts and ends with writing quality content? It’s so important that almost all major search engine optimization agencies today won’t implement your optimization strategy without a solid content strategy. The benefits of writing content for search engine optimization are now sufficiently documented here in this blog.
What is SEO content writing?
Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
SEO content writing is writing content in such a way that it ranks better in searches for relevant keywords. You use the keywords in the title of the web page or blog post and then use them strategically in different places. Ideally, your content should be optimized for both search engines and humans. Before you decide to write content to improve your search engine rankings, here’s what you should know.
Before you comprehend and decide to use content writing to improve your search engine rankings you need to learn:
- What SEO content writing is
- What kind of content can you publish on your blog or website
- What your long-term content strategy is going to be
Let’s go through the various aspects of writing content specifically for top-placed rankings. Although simply publishing content doesn’t have a huge impact on your SEO, it is the most important aspect of your ranking strategy. If there is no content, there is nothing to rank for.
As explained above, in order to write content for SEO, you need to follow certain steps including:
- Make sure the most important keyword is included in the title of your website or blog post.
- The main keyword and its various components should be spread throughout the content of your web page or blog post.
- You should also use alternate phrases, also known as LSI keywords. LSI is the short form for Latent Semantic Indexing and these are the keywords that are tied to your main keywords. If you feel that you are using your main keywords too often, you should replace them with LSI keywords.
- Use your keywords (including LSI keywords) within the tags to give them more emphasis.
- Use your keywords (including LSI keywords) as anchor text when linking to other web pages and blog posts on your site. This is the technical side of search engine optimization. This alone doesn’t completely decide how Google ranks your content, but they are factors needed to write SEO content.
The important aspect of content writing is always the quality, relevance, and value it has for your visitors visiting your page. Without quality content, it is almost impossible to rank well in the search engines. Writing quality content is the most crucial part of your SEO.
- SEO needs strategic usage of keywords and search terms
Although big advances have been made in terms of ranking web pages and blog posts according to their true value, keywords still matter. You can judge the importance of keywords by the fact that your ranking depends on whether you have used your keywords or one of its alternatives in the title of your web page or blog post, or not. It is only through strategic content writing that you can use the right keywords to satiate Google. If there is no content, it is very difficult for you to rank for the right keywords.
- Social validation can only be obtained due to quality content
I have personally seen that many web pages and blog posts rank well due to the social validation they have been able to attract despite having inferior-quality content. But this can only be achieved by brute force and lots of money. For a small or medium-sized business, the only way you can get social validation is by quality content writing.
When your content is great, when it delivers value, and when people find what they are looking for through your content, they tend to engage with your content through social media and social networking websites. When they share your links on their timelines, Google sees these actions as social validation and then uses this validation to rank your links.
3. Google and Ranking
Does your content solve a purpose? This question has been very major, especially in content marketing. Very Soon, Google will rank your content based on the true purpose it serves. Users should be able to find exactly what they are looking for when they use the Google search engine. Google is developing an algorithm to determine if users are finding the exact information they need through your link. If yes, your ranking will improve, if no, it will deteriorate.
A lot of organizations are in search of good SEO applications to optimize their websites through quality content writing. SYNLEADS can help you with your SEO needs.