Google Adwords Advertising & Management
Google Adwords Management Services Dubai
Google Ads also known as Google AdWords and Google AdWords Express) it is Google’s advertising system, used by advertisers to bid on certain keywords in order for their ads to appear in Google’s search results. Since advertisers would have to pay for these clicks.
Our Google Adwords expert will help you your Google Adwords advertising strategy.
Synleads will help you grow your business through Google Ads by Interpreting a visualisation for your online marketing transforming it into a clear digital marketing strategy. Develop a Google Search strategy that will be developed to work together with a wider company marketing plans. We will generate a plan to generate, increase leads, sales or increase website traffic. Also, we will develop a plan to reach new and already existing customers, using Google Search Audiences and more. Finally, we ensure your Search marketing plan resonate with the budget for your digital marketing.
At synleads the Google Ads campaign types we advertise and manage include:
- Search campaigns
- Shopping campaigns
- Display/banner campaigns
- Video campaigns
- App campaigns
How can Google Ads help you in your business?
Google Ads allows you to create online ads to reach audiences that are interested in your products and services. The Google Ads platform runs on pay-per-click (PPC) advertising, i.e. where you only pay every time a visitor clicks your ad.
What is CPC?
Cost per click (CPC) is how much you pay when someone clicks on your ad.
How does AdWords calculate Actual CPC?
Actual cost-per-click is the final amount an advertiser will be charged by Google for a click. During Google Ads auction, the advertiser will only pay the minimum amount needed to clear the Ad Rank thresholds and beat the Ad Rank of the competitor immediately below the advertiser.
What is CPM
CPM in Google ads is advertising charged in the basis of impression. This is different from CPC, where clicks are charged.
How does Google determine what you pay?
Google determines what you pay by taking into consideration your maximum bid, your Quality Score, and the competitiveness of your keyword.
How the Google Ads Auction Work?
Google Ads auction works by using an auction system to rank the ads that appear on the search results page to help determine the cost for each ad click. The calculation of the Ad Rank, determines the order in which the ads appear on the page.
How Ad Rank determines your ad position?
Ad rank determines where your ads are eligible to show, the ad with a high Ad rank, get to show in a top position. Synleads will help you work on your Ad rank, making sure your click through rate is high, making sure your Ad landing page experience is fine to yields a higher score. Synleads will set up ads that are relevant to ensure that businesses from are not paying their way onto a search that’s unrelated to their product or service.
What is ad group and how does it work?
An ad group in Google Ads contain one or more ads that share similar targets. The ad groups are used to organise ads by a common theme and each campaign is made up of more than one ad group.
What is Quality Score?
Quality Score in Google Adwords is the estimation of the quality of ads, keywords, and landing pages. Ads with high quality can result into to lower prices and better ad positions. Three components of quality score can be focused on. These are the expected click-through rate, ad relevance and landing page experience.
Choosing the right bidding strategy
The bidding strategy incorporated into the campaigns will depend on whether you want to focus on improving clicks, visibility, conversion, and so on. It is vital that that the bidding strategy chosen reflects your marketing goals.
Google’s Audience Solutions
With Google audience solution, Synleads will harness the power of your own data to reach your marketing objectives.
Benefits of Google's Search Audience solutions
These solutions are a number of strategies and products that will assist Synleads in reaching high value customers, just when they are ready to buy the products /services you offer.
We can use audience solution to:
Create awareness, using
- Detailed Demographics
- Affinity Audiences
Drive consideration, using
- In-Market audiences
- Remarketing Lists for Search Ads (RLSA)
- Similar Audiences for Search
Increase purchases and loyalty with your existing customers, using
- Customer Match
- Re-marketing Lists for Search Ads (RLSA)
Boosting Performance with Optimization Score of your campaigns
Synleads has used optimization score to improve a lot of business. With the help of optimization score, Synleads will access a real time estimates of your campaigns, making possible to apply suggested recommendations, there by making instant improvement on campaigns.
Planning is vital in achieving success in your campaigns
Digital marketing is constantly changing. As such, by planning Google Ads budget on a monthly basis, it can help ensure that that the ads meet customers at the right time when they are searching and this will help maximize conversions and achieve set key performance indicators (KPIs).
What's the Google Ads Performance Planner?
Performance Planner is a forecasting tool, that can assist to explore forecasts for upcoming monthly, quarterly, and annual budgets for current campaigns, as well as help improve return on investment.