Targeting your audience correctly is important to get the best result out of ads. With youtube advertising you can target people based on demographics like age, gender, parental status, and interests apart from that, YouTube also allows you to focus your advertising on certain channels or videos.

Your Reach Running YouTube Ads

 Youtube has a broad demographic reach.  it attracts an even split of women and men and outside gender, YouTube has an age divide reach. It is mainstream enough to have a broad demographic reach.

What it costs

YouTube costs on average, of $0.10 to $0.30 per view or action, with an average daily budget of $10. What this implies is that each time someone views your ad or engages with your ad on YouTube, such as clicking on a call-to-action, you pay around $0.10 to $0.30.

Types of YouTube Video Ads

In-Stream Ads

These ads run on videos served on YouTube or on a collection of sites and apps in the Google Display Network (GDN). The ads can also run on YouTube videos that are rooted on other sites or apps. These ads can also be shown on mobile YouTube apps. There is an option of skipping the ads after 5 seconds.

These ads are usually best for generating brand awareness.

Video Discovery Ads (Previously Named In-Display Ads)

 In-Display Ads, formerly known as True View Video Discovery is an ad type that helps to promotes your video on the YouTube search results page along with videos that are related to it and on the YouTube mobile homepage.

Bumpers

These ads are 6 seconds nonshippable short videos that reach a large range of customers and increase brand or product awareness.  These ads are made up briefly memorable. You can create bumper video campaigns in Google Ads using the “Video” campaign type.

Pre-Roll Ads

Pre-roll YouTube video ads are shown before a video, and they run for about 30 seconds.

They’re charged per click, which means that the advertiser will only pay for clicks that are generated and not for the number of videos generated.

How to measure your ad result?

Campaigns can be linked to Google ads for deeper insights.

Optimising your AdWords for video ads

You can improve your YouTube channel by including tags and labels, keywords video comments, playlists, and video thumbnails.

YouTube Text & Banner Ads

YouTube can be overlay ads, display ads, and sponsored cards.  This could be In-video Overlays, which are only available for reservation sponsorship campaigns.

Banner ads (display ads) can appear above the video suggestions list. They are managed within Google ads, making it possible for the advertiser to double up with the Display Network for maximum reach.